It was 2012. Shiera Aryev, who had hired me as a Graphic Designer for a fledgling Canadian startup, told me after a project review that I was “made to be a UX Designer”.

I had never heard about “UX” then, but the more I learned, the more I was hooked. 

She was right. I was unhappy being a graphic designer. I felt there were too many problems in the world in need of a solution and I wanted to personally help solve them.

6 years later, I’ve been helping solve very real problems at FreshBooks, a cloud accounting solution used by millions of small business owners around the world. 

Most recently, I helped design a completely reimagined version of FreshBooks. Here are some highlights from that process:

Gave a talk at ExploreTech about how designers and developers might work well together

Gave a talk at ExploreTech about how designers and developers might work well together